Learn how to use MailChimp to nurture long-lasting relationships with your students!
People buy from people that they know, like and trust.
Getting to know your students and having conversations outside of the yoga studio is a real challenge for most yoga teachers.
With email marketing, you have the opportunity to continue this conversation and build deeper relationships with your students.
Imagine fully booked classes, workshops and retreats...
...those customers are the ones that know, like and trust you and this is why you need email marketing in your yoga business.
Perhaps this might sound familiar...
Your teaching schedule is full but when you leave the studio, you have no way of contacting your students directly.
Despite your best efforts on social media, you're struggling to attract new students and you're worried about running workshops in case no one turns up.
You watch other, more successful yoga teachers fill their classes and events and wonder how they have created such a following.
The answer, my friend, is email marketing!
Social media is where you build your brand but email is where you nurture relationships and make sales.
MailChimp Mastery takes you through all of the steps to successfully get started with MailChimp.
Set up a free account, build your email list and send, successful, engaging email campaigns that bring you the results you need in your yoga business.
"I have just completed Kelly's email marketing course and have absolutely loved it. The content is packed with consistent and valuable information, delivered in a manner which leads you effortlessly to the tasks at hand.
Over the week I have completed all the tasks (which I have loved 😉) and started to achieve results too, now having added a further 50 subscribers to my mailing list and have planned content for my next three newsletters.
I recommend this course to all yoga teachers looking to enhance their skills and build confidence in using online tools to reach more pupils and spread their beautiful teachings. It has given me confidence that what I know is valuable and worth sharing."
- Natalie, Yummy Yoga Girl, yummyyogagirl.com
Almost three hours of video lessons, workbooks and templates to get you set up and mastering MailChimp in no time!
Here's what you'll learn:
MODULE 1: EMAIL MARKETING 101
- Learn why you need email marketing in your yoga business and what to watch out for to ensure your campaigns always reach your subscriber's inbox.
- Most importantly, learn how to create a freebie (lead magnet) to drive your ideal students to sign up to your email list.
MODULE 2: GET STARTED WITH MAILCHIMP
- Watch step by step as I show you in Mailchimp how to set up your subscriber list and where to place opt-in forms on your website and social media for maximum exposure.
- I'll share my secret tool for data capture that most businesses aren't aware of and walk you through the set up and integration with MailChimp so that you can maximise the number of opt ins through your website.
- You'll learn about the opt-in process and how to create, brand and personalise the thank you pages and confirmation emails.
MODULE 3: CREATE & SEND SUCCESSFUL CAMPAIGNS
- Discover how to design your first campaign using MailChimp's drag and drop editor and how to incorporate your brand colours, fonts and look and feel.
- I'll show you how to set up a mobile responsive template that you can use for all future campaigns saving you time and ensuring brand consistency.
- You'll discover how and when to analyse your campaigns and the stats to track to improve your deliverability, open and click through rates over time.
- Learn the critical success factors for engaging your subscribers so that more people book your classes, workshops and retreats.
- Understand how to use subject lines, segmentation, A/B testing and automation to send successful campaigns every time.
MODULE 4: PLAN & GROW!
- Discover the essential list building tactics to grow an online community of ideal students.
- Learn why and how to plan ahead for maximum success with email marketing.
- Identify your ideal student so that you can plan content that speaks to their heart and soul.
- Use the Email Marketing Planning Workbook to set goals, plan your content and make a schedule for your campaigns.
MailChimp Mastery: Build Long-Lasting Relationships with Your Students is about transformation and giving you the know-how to master the right tools to transform your yoga business through email marketing.
MailChimp Mastery is for you if...
- You want to find new ways to increase your income so that you can reduce your teaching hours and risk of burnout
- You want to create long-lasting relationships with your students online but the technology is confusing
- You want to sell out your classes, workshops and retreats
- You want to create a fulfilling yoga career and quit your day job
- You're struggling to engage your followers and students through social media
- You want to send professional and beautiful newsletters that represent you and your yoga brand
You'll get all of these amazing bonuses!
Go through the steps to create a magnetic freebie using the Lead Magnet Inventor Workbook
Know your click through rates from your bounce rates with the comprehensive Jargon Buster
Maximise your success by tracking your campaign results in the Monitoring & Performance Tracking Spreadsheet
Copy and paste and fill in the blanks using the Welcome Email Template
"I'm so grateful for finding Kelly and this course! With Kelly's expert help I have been sending newsletters to my students now for the last three months. What I feared doing previously, I now absolutely love and really look forward to sending my emails out.
Best of all, my students love receiving my emails too and frequently reply to thank me for the information and free gifts I've sent them. I thought that creating freebies would be hard work but Kelly offers such great advice for making it such an easy task.
I've just launched my first ever workshop and 6 out of the 10 places have been filled by the students on my email list! So happy and grateful, thank you Kelly!"
- Kirstin, Yoga with Kirstin, Atlanta USA
Kelly McHugh is a yoga teacher, business coach and digital marketer who helps yoga teachers to learn how to effectively share their message and build their communities.
She's a pioneer of yoga business and marketing education, founding Digital Yoga Academy, an online platform that enhances the business and marketing skills of yoga teachers worldwide.
Before qualifying as a yoga teacher, Kelly spent 15+ years working in global businesses, agencies and tech start-ups, managing marketing teams and multi million pound budgets.
She's also the founder of Good Yoga Life, a successful retreat business that offers yoga retreats abroad.
Kelly is passionate about supporting yoga teachers to turn their passion and expertise into a successful yoga business.
WHY I USE MAILCHIMP...
I've been using MailChimp for many years with great success and it's my ESP of choice for my yoga business Good Yoga Life.
I've grown my email list to over 8k in less than two years and email marketing has been my number one digital tool for regularly selling out my classes, workshops and retreats.
Almost all of the 36 yogis who booked a Good Yoga Life yoga retreat in Ibiza earlier this year did so as a result of receiving a marketing email.
Email works if you understand how to use the tools and connect in the right way with your community.
I want to share with you exactly what I do to build long-lasting relationships with my students which is why I've created this course for you.
"Kelly is a great teacher and has the ability to present confusing information and terminology in a clear and easy to follow manner. The content is really well laid out and sent straight to you so you can work through it in your own time.
I have learnt so much and highly recommend this course to anyone wanting to improve their yoga business skills. Thank you Kelly!"
- Pia Cumine, Pia Cumine Yoga