Learn why you need a brand for your yoga business and how to easily create your own style guide and logo


Your yoga brand is much more than a logo or pretty colours. It’s what makes you special and distinguishes you from other yoga teachers and studios.

Your brand defines what kind of yoga teacher you are, the type of yoga you teach, the way you teach it and the energy that you bring to the class.
It’s about how you want your students to feel and your brand helps you to reach and connect with more students who feel that your classes were specifically designed for them.


This course is for yoga teachers who want to get started with creating a personal or business brand. You'll discover how to find your niche and tone of voice before getting creative using Canva to choose brand fonts and colours and to design a simple text based logo.

Your Instructor

Kelly McHugh
Kelly McHugh

Hi, I’m Kelly, creator of Digital Yoga Academy (and a yoga teacher!). I'm so happy you're here to start making a difference to your life as a yoga teacher.

It becomes a lot easier and even more rewarding when you know how to confidently and authentically put yourself out there online. I believe this because I’m a yoga teacher too and I understand the challenges that come with it.

But I wasn't always a yoga teacher...

I’ve spent the last 18 years becoming an expert in digital, marketing and events. I’ve worked in global businesses, agencies and start-ups across consumer goods, sport, technology and travel. A few years ago, I trained as a yoga teacher, quit my corporate job and launched Good Yoga Life, a London based yoga events company…and I’ve not looked back.

Life is more balanced, I’m happier and I make a healthy living from teaching and hosting workshops and retreats.

I’m passionate about sharing my expertise and understanding of yoga marketing to support you on your journey and show you how you too can live a more balanced and happier life doing what you love – teaching yoga. You’ll get all the support you need to turn your passion and expertise as a yoga teacher into a successful yoga business.

I hope you enjoy the courses, feel free to say hi and ask for any support you need as you go through the course.

Frequently Asked Questions

When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Get started now!