CREATE YOUR YOGA BRAND
Learn why you need a brand for your yoga business and how to easily create your own style guide and logo
WHAT IS A YOGA BRAND?
Your yoga brand is much more than a logo or pretty colours. It’s what makes you special and distinguishes you from other yoga teachers and studios.
WHO IS THIS COURSE FOR?
This course is for yoga teachers who want to get started with creating a personal or business brand. You'll discover how to find your niche and tone of voice before getting creative using Canva to choose brand fonts and colours and to design a simple text based logo.
Class Curriculum
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StartLesson 1: What is your yoga brand? (3:15)
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StartLesson 2: Find your niche (5:53)
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StartLesson 3: Your tone of voice (2:09)
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StartLesson 4: What is a style guide? (3:48)
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StartLesson 5: Choose brand colours & fonts (7:43)
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StartLesson 6: Introducing Canva (8:38)
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StartLesson 7: Create your logo (8:01)
Your Instructor
Kelly McHugh is a yoga teacher, business coach and digital marketer who helps yoga teachers to learn how to effectively share their message and build their communities.
She's a pioneer of yoga business and marketing education, founding Digital Yoga Academy, an online platform that enhances the business and marketing skills of yoga teachers worldwide.
Before qualifying as a yoga teacher, Kelly spent 15+ years working in global businesses, agencies and tech start-ups, managing marketing teams and multi million pound budgets.
She's also the founder of Good Yoga Life, a successful retreat business that offers yoga retreats abroad.
Kelly is passionate about supporting yoga teachers to turn their passion and expertise into a successful yoga business.